SEO & Ranking Strategies Course

Duration: 2 Months
Level: Beginner to Intermediate

Course Description

This practical SEO & Ranking Strategies course is designed to help businesses and individuals improve their online visibility, increase website traffic, and achieve higher rankings on search engines like Google.

Students will learn how to optimize websites, research profitable keywords, implement technical improvements, and build strong SEO strategies that support long-term business and export growth.

Learning Outcomes

By the end of this course, learners will be able to:

• Understand how search engines work and rank websites
• Research and target profitable keywords
• Apply on-page, off-page, technical, and local SEO strategies
• Optimize website content for higher visibility and traffic
• Build backlinks and improve domain authority
• Track SEO performance using analytics tools
• Create a complete SEO roadmap for business growth

Course Outline (Weekly Plan)

Week 1 – SEO Fundamentals

Topics:

• Introduction to SEO
• How search engines work
• Types of SEO: On-page, Off-page, Technical, Local

Learning Outcomes:

• Understand SEO basics
• Differentiate SEO types
• Learn how indexing and ranking works

Week 2 – Keyword Research

Topics:

• Keyword research fundamentals
• Search intent (informational, transactional, navigational)
• Content gap analysis

Learning Outcomes:

• Find profitable keywords
• Match keywords with user intent
• Identify content opportunities

Week 3 – On-Page SEO

Topics:

• Title tags & meta descriptions
• Headings (H1, H2, H3 structure)
• URL structure
• Internal linking
• Image optimization

Learning Outcomes:

• Optimize web pages for ranking
• Improve website structure
• Enhance user experience

Week 4 – Technical SEO

Topics:

• Crawling & indexing
• XML sitemaps
• Robots.txt
• Site speed optimization
• Mobile optimization
• Core Web Vitals

Learning Outcomes:

• Ensure website is search-engine friendly
• Improve performance & speed
• Fix technical SEO issues

Week 5 – Content Optimization

Topics:

• SEO-friendly content writing
• Blog optimization
• Content structure
• User engagement signals

Learning Outcomes:

• Create optimized content
• Improve blog rankings
• Increase user engagement

Week 6 – Off-Page SEO

Topics:

• Link building strategies
• Backlink quality vs quantity
• Brand mentions
• Local citations

Learning Outcomes:

• Build authority through backlinks
• Identify high-quality links
• Improve local SEO presence

Week 7 – SEO Analytics & Tracking

Topics:

• SEO tools overview
• Keyword ranking tracking
• Competitor analysis
• KPIs & ROI measurement

Learning Outcomes:

• Track SEO performance
• Analyze ranking improvements
• Make data-driven decisions

Week 8 – SEO Strategy & Final Project

Topics:

• Creating an SEO roadmap
• Voice search optimization
• AI in SEO
• E-E-A-T (Experience, Expertise, Authority, Trust)

Learning Outcomes:

• Build a complete SEO strategy
• Understand future SEO trends
• Present a full SEO plan for a website

Final Outcome

After completing this course, students will be able to:

✔ Optimize websites for search engines
✔ Rank websites on Google using ethical SEO
✔ Increase organic traffic and visibility
✔ Build long-term SEO strategies for businesses
✔ Work as SEO specialists or digital marketers